Business resources
The Lean Startup
How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - by Eric Ries
This book is essential in understanding efficient ways to start a business, using the minimum viable product method and learning from customer feedback.
Subscription Marketing
Strategies for Nurturing Customers in a World of Churn, 3rd Edition - by Anne Janzer
This book delves into subscription-based businesses and effective marketing techniques, which will be helpful in promoting your pet subscription service.
Contagious
Why Things Catch On - by Jonah Berger
It's important to create a product that people will love to share and talk about. This book teaches you how to make your ideas and products go viral, which can help the growth of your subscription box service.