logo
FriendCRM
FriendCRM is a user-friendly CRM app designed specifically for managing personal relationships. It helps users keep track of their friends, plan social activities, and strengthen connections by organizing reminders and notes, ensuring that every important friendship is nurtured and cherished.

Unique Selling Points

Introduction

In today's fast-paced world, maintaining meaningful connections with friends and personal networks can become increasingly challenging. A CRM app dedicated to managing these relationships serves as a tool to ensure people do not let valuable personal relationships fall by the wayside. In developing USPs for this app, consider a multi-faceted approach that resonates with socio-psychological needs while remaining technologically advanced and user-friendly. Our team of Product, Marketing, and Sales Managers, alongside Executives, collaboratively brainstormed these unique selling points to define our product's standout features, reflecting the core values that drive it to outshine competitors.

USP Acid TestWhat Makes You UniqueUSP ExamplesCompanies OverviewRanking Analysis

The early USP acid test

Understand how your Unique Selling Propositions position you in the market

Your
Company
Competitors
Target
Audience

Winning USP

Our app's unique value lies in AI-powered analyses that allow users to gain deep, meaningful insights about their relationships, which neither FriendDeck nor MyCircle comprehensively provides.

Risky USP

The feature allowing connections with popular social platforms may not be fully unique, as it is already widely available and can dilute perceived novelty if not executed with additional value-adds.

Losing USP

A standalone reminder system without incorporating meaningful data insights risks becoming redundant in the face of existing apps featuring integrated reminder functions.

What makes you unique?

The main traits of you and your competitors. Whatever makes your brand different is a candidate for your Unique Selling Proposition.

FriendDeck
  • • Premium pricing with tiered options for additional features.
  • • Basic feature set, limited to reminders and social integration.
  • • Basic support, limited live chat hours, no extensive resources.
Your company
  • • Competitive mid-tier pricing with a free trial option available.
  • • Comprehensive suite, including AI insights and social integration.
  • • 24/7 Premium support with extensive FAQs and live chat.
MyCircle
  • • Budget-friendly, but lacks advanced features.
  • • Minimalist feature set focused on contact management only.
  • • Email-only support with limited resources.

USP Examples

Guidelines for your USPs, what to avoid and what to focus on.

Bad USPs

  • "We manage your friend list more efficiently."

  • "We help you remember birthdays."

  • "We improve effectiveness and productivity."

Good USPs

  • "Strengthen bonds with AI-driven insights tailored for every relationship."

  • "Effortlessly capture and relive moments with our secure memory vault feature."

  • "Unlock personalized strategies for superior connection-building within your network."

Companies overview

A quick comparison of your company and your competitors

FriendDeck

Focused on providing an easy-to-navigate interface with basic relationship management features.

Connect with popular social media platforms.
Customizable reminders for birthdays and special occasions.
Basic insights into social interactions with friends.
View Competitive Analysis

Your company

A cutting-edge solution focused on deepening personal connections by providing seamless relationship management tools.

Sync with social media platforms for timely reminders and updates.
AI-powered insights for personalized recommendations in maintaining relationships.
A safe and secure archive of moments and milestones shared with friends.
View Competitive Analysis

MyCircle

A simpler social circle management app designed for easy appointment scheduling and contact management.

Allows integration with major calendar apps.
Contact grouping based on interest and frequency of interaction.
Limited analytics on relationship strength.
View Competitive Analysis

Ranking Competitors USP Analysis

This graph covers the different criteria which must be focused on, ranked from 1 to 5 (higher is better).