Go-to-Market Strategy

Market Research Details

Conduct comprehensive market research through surveys and focus groups targeting tourists in Tenerife. Analyze competitors to identify gaps and opportunities. Utilize data from tourism boards and online platforms to understand customer preferences and behavior. Validate target segments by assessing demand for both self-navigation and skipper-assisted rentals, ensuring alignment with the business offerings.

Experience the beauty of Tenerife's waters with flexible motorboat rentals tailored to your adventure needs.

Positioning: Reinforce our positioning through exceptional customer service, a user-friendly booking system, and maintaining a high-quality, well-maintained fleet. Customer testimonials and positive reviews will further solidify our reputation as the go-to provider for motorboat rentals in Tenerife.

Reinforcing Our Position

Positioned as the premier motorboat rental service in Tenerife, offering a diverse fleet and the choice of self-navigation or professional skipper services to cater to both novice and experienced boaters.

Pricing Details

Adopt a Competitive Pricing strategy by benchmarking against local competitors to ensure our rates are attractive yet profitable. Introduce Tiered Packages offering various options such as hourly rentals, half-day, and full-day packages, catering to different customer needs and budgets. Implement Seasonal Discounts during off-peak periods to boost bookings and maintain steady revenue flow throughout the year.

Channel strategy

Utilize a multichannel distribution approach starting with a robust online booking platform that is user-friendly and optimized for mobile devices. Collaborate with travel agencies to reach tourists planning their trips and offer package deals. Establish partnerships with local hotels and resorts to provide exclusive rental options to their guests, ensuring a convenient booking process and increased visibility.

Marketing Strategy

Leverage Social Media Advertising on platforms like Instagram and Facebook to target potential customers with visually appealing content showcasing the fleet and experiences. Implement Content Marketing by maintaining a blog and sharing engaging stories, tips, and updates related to boating and Tenerife's attractions. Form Influencer Partnerships with travel bloggers and local influencers to increase brand awareness and credibility through authentic endorsements.

Sales Approach

Adopt a Direct Sales approach by training a dedicated sales team to engage with customers personally and assist them in selecting the right rental options. Enhance Online Promotions with limited-time offers and bundled services to encourage immediate bookings. Introduce Referral Programs rewarding existing customers for referring new clients, thereby leveraging word-of-mouth marketing to expand the customer base.