Business resources
Blue Ocean Strategy, Expanded Edition
How to Create Uncontested Market Space and Make the Competition Irrelevant - by W. Chan Kim, Renee Mauborgne
This book will help you better understand how to create a differentiated and unique marketplace for your floral platform, reducing competition and attracting more customers.
The Lean Startup
How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - by Eric Ries
This book will provide you with valuable insights on how to effectively launch your digital platform and execute strategies that can help you achieve success through continuous improvement and innovation.
Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You
by Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary
This book will help you understand the ins and outs of platform business models, including strategies on how to facilitate connections between producers and consumers, which is vital for your digital flower marketplace idea.
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