Go-to-Market Strategy

Market Research Details

Employ both primary and secondary research methods, including surveys, interviews, and analyzing industry reports. Engage with potential customers through online platforms and local events to gather insights on their service expectations and pricing preferences. Additionally, monitor competitors to understand their strengths and identify gaps in the market.

"Reliable and versatile handyman services tailored to meet the diverse needs of Prague residents and businesses."

Positioning: Utilize customer testimonials and case studies to demonstrate consistent quality and satisfaction. Maintain a strong online presence with transparent pricing and service offerings. Implement loyalty programs to encourage repeat business and referrals.

Reinforcing Our Position

Position the service as a one-stop solution for all home and business maintenance needs, emphasizing reliability, skilled craftsmanship, and prompt service delivery. Highlight the flexibility of hourly and daily rates to cater to different project sizes and budgets.

Pricing Details

Adopt competitive pricing by benchmarking against local handyman services to ensure affordability while maintaining profitability. Introduce tiered service packages that offer different levels of service and pricing to cater to various customer needs. Provide discounts or incentives for repeat customers and referrals to build a loyal customer base and encourage word-of-mouth marketing.

Channel strategy

Develop a user-friendly website that showcases services, pricing, and allows for easy booking. List services on popular online marketplaces and platforms like Google My Business and local directories to increase visibility. Utilize local advertising through flyers, local magazines, and community boards to reach potential customers who prefer offline channels.

Marketing Strategy

Leverage social media platforms to engage with the community, share project updates, and gather feedback. Implement SEO strategies to ensure the company website ranks high in search results for relevant keywords, driving organic traffic. Use email marketing to keep customers informed about promotions, new services, and company news, fostering ongoing relationships and repeat business.

Sales Approach

Adopt a consultative selling approach by understanding each customer's specific needs and recommending tailored solutions. Encourage satisfied customers to refer friends and family through structured referral programs offering incentives. Maintain regular follow-up communications with clients to ensure satisfaction, address any issues, and identify opportunities for additional services.