Business resources
The Lean Startup
How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - by Eric Ries
This book provides a step-by-step guide to creating successful startups, with an emphasis on minimizing risk, cutting through the noise, and optimizing product-market fit.
Blue Ocean Strategy, Expanded Edition
How to Create Uncontested Market Space and Make the Competition Irrelevant - by W. Chan Kim, Renee Mauborgne
Blue Ocean Strategy introduces a systematic approach to creating new market spaces with innovative, value-driven products, which is essential when launching a unique breakfast cereal.
Contagious
Why Things Catch On - by Jonah Berger
This book explains the science behind why certain products and ideas become popular, which will be helpful for marketing and promoting your new breakfast cereals.