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Business resources

The Lean Startup

The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - by Eric Ries

This book will teach you to create a successful, scalable and sustainable business model, avoid common startup pitfalls, and measure your progress.

Selling the Invisible

Selling the Invisible

Biz Books to Go - A Field Guide to Modern Marketing - by Harry Beckwith

This book is about marketing services and understanding the unique rules and tactics for selling intangible products, including skincare services.

Contagious

Contagious

Why Things Catch On - by Jonah Berger

This book provides insights on how to make your products and services more shareable, thus increasing the potential for virality and growth within your targeted audience.