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Business resources

The Lean Startup

The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - by Eric Ries

This book will help you understand how to develop and launch a new product using lean methodologies, which will be useful for your 'on the way' app idea.

Hooked

Hooked

How to Build Habit-Forming Products - by Nir Eyal

This book will teach you how to create products that people will not only use but will also become a routine part of their lives, which is essential for the success of an app like yours.

Traction

Traction

How Any Startup Can Achieve Explosive Customer Growth - by Gabriel Weinberg, Justin Mares

This book will provide you with strategies and tactics for acquiring new customers and growing your user base, which is vital for the success of your 'on the way' app.