How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - by Eric Ries
This book will teach you how to create a successful startup by using iterative product releases, building a minimum viable product, and taking feedback from customers.
by Al Ries, Jack Trout
This book will help you understand the core principles of marketing, so you can position your coconut water ice cubes in a competitive market and differentiate your product from competitors.
Why Some Companies Make the Leap...And Others Don't - by Jim Collins
This book analyses the key factors behind companies making the leap from good to great, providing you with insights on how to build up your team, improve operations, and create a successful coconut water ice cube business.