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Business resources

The Lean Startup

The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - by Eric Ries

This book will teach you how to create a successful startup by using iterative product releases, building a minimum viable product, and taking feedback from customers.

The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing

by Al Ries, Jack Trout

This book will help you understand the core principles of marketing, so you can position your coconut water ice cubes in a competitive market and differentiate your product from competitors.

Good to Great

Good to Great

Why Some Companies Make the Leap...And Others Don't - by Jim Collins

This book analyses the key factors behind companies making the leap from good to great, providing you with insights on how to build up your team, improve operations, and create a successful coconut water ice cube business.