Unique selling points

🌊 Introduction

Our US-based indie publisher specializes in tycoon games and we are excited to announce our upcoming release - a dynamic waterpark management simulation game. This will be the third title in our diverse portfolio, focusing on offering players an engaging experience in building, managing, and expanding their very own waterpark business empire.

🎯 Potential USPs

1. 🏄 Lifelike Water Physics: High-quality graphics and realistic water physics providing an immersive gaming experience.
2. 🎢 Customizable Attractions: Extensive options for designing and customizing water rides, slides, and attractions.
3. 💼 In-depth Business Management: Comprehensive business management features that include hiring staff, purchasing supplies, and pricing strategies.
4. 🌍 Diverse Locations: Varied map layouts and environments to choose from, allowing players to build their dream waterpark.
5. 🚀 Scalable Difficulty: Adjustable challenge levels and customizable game scenarios for beginners and experienced gamers.
6. 🌱 Eco-friendly Options: Promote environmentally-friendly practices within the game, like recycling and energy conservation initiatives.
7. 💻 Cross-platform Availability: Accessibility on multiple gaming platforms, such as PC, mobile devices, and consoles.
8. 🎮 Mod Support: Community-driven content creation and modding support for endless possibilities and game longevity.
9. 🏆 Competitive Leaderboards: Online leaderboards to challenge friends and players around the world.
10. 🎉 Regular Updates: Frequent content updates and expansions to keep the game fresh and engaging.

🔍 Refining and Prioritizing USPs

We recommend focusing on the following key USPs that address customer needs, market trends, and competition:

1. Lifelike Water Physics
2. Customizable Attractions
3. In-depth Business Management
4. Diverse Locations
5. Cross-platform Availability

💡 Messaging and Positioning

"Dive into the ultimate waterpark adventure with [Game Title], where creative design meets thrilling strategy. Experience lifelike water physics, build and customize iconic attractions, and make tough management decisions in diverse locations. Available on multiple platforms, our waterpark management simulation game sets the new standard for tycoon gaming."

📣 Integrating USPs into Marketing Strategy and Materials

1. Create targeted marketing campaigns showcasing the lifelike water physics and customizable attractions.
2. Develop platform-specific promotional materials to emphasize cross-platform accessibility.
3. Highlight game features and player benefits through engaging video trailers, gameplay demos, and live streams.
4. Leverage influencer partnerships and social media channels to showcase the diverse locations and share user-generated content.
5. Utilize content marketing to provide insights on business management mechanics and in-game decision-making.

🚀 Sales Enablement and Training

1. Develop sales playbooks, highlighting key USPs, messaging, and counterpoints to potential objections.
2. Conduct training sessions to ensure that the sales team understands the game's USPs, features, and target audience.
3. Utilize role-playing and scenario-based practice sessions to enhance the sales team's pitching skills.
4. Provide the sales team with demo access to the game and encourage them to engage in the gameplay to become product experts.

📈 Ongoing Evaluation and Optimization

1. Gather regular customer feedback to continuously refine and improve the USPs and game features.
2. Analyze user behavior and performance data to identify areas for improvement and potential opportunities for future expansion.
3. Stay informed about market trends, gaming technology advancements, and competitor strategies to maintain our competitive advantage.
4. Update the messaging and positioning as needed to align with changing market dynamics and customer preferences.