Go-to-Market Strategy

Market Research Details

Conduct comprehensive market research through surveys and focus groups to understand the needs and preferences of each target segment. Analyze competitor platforms to identify gaps and opportunities. Utilize social media analytics and search trends to gauge interest and demand. Validate target segments by launching a minimum viable product (MVP) in select areas and gathering user feedback to refine the platform features and offerings.

Connecting passionate chefs with your perfect event, delivering bespoke culinary experiences right to your home.

Positioning: We reinforce our positioning by consistently showcasing success stories, maintaining high standards through rigorous chef vetting processes, and providing exceptional customer support to ensure client satisfaction and trust.

Reinforcing Our Position

Our platform uniquely positions itself by offering personalized menu options and high-quality, vetted freelance chefs, ensuring every event is memorable and tailored to the client’s specific needs.

Pricing Details

Our pricing strategy incorporates a commission-based model where a percentage is taken from each transaction, ensuring revenue aligns with platform usage. Subscription plans offer users additional benefits such as priority booking and exclusive chef access for a monthly fee. Premium listings allow chefs to feature their profiles prominently on the platform for increased visibility, catering to those seeking higher exposure and business growth.

Channel strategy

We will leverage our website and mobile app as primary distribution channels, ensuring accessibility and convenience for users. Social media platforms will be utilized to engage with potential users, share success stories, and run targeted advertising campaigns. Additionally, partnerships with event planning agencies will serve as secondary distribution channels, driving referrals and expanding our user base through trusted industry connections.

Marketing Strategy

Our marketing plan focuses on building a strong online presence through Social Media Marketing, using platforms like Instagram and Facebook to showcase chefs and events. Content Marketing will involve creating valuable content such as blog posts, recipes, and event planning tips to attract and engage our audience. Email Campaigns will be designed to nurture leads, provide updates, and offer promotions to convert prospects into active users.

Sales Approach

Our sales strategy involves Direct Sales efforts targeting event planners and corporate clients through personalized outreach and demonstrations of the platform’s value. Outbound Emails will be used to follow up with leads and maintain communication with potential customers. Hosting Webinars will provide an opportunity to educate users about the platform’s features and benefits, fostering trust and encouraging adoption.