This book provides insights into how companies can go from being good to great by focusing on disciplined people, disciplined thought, and disciplined action. It is recommended for understanding the principles that drive a successful business transformation.

Eric Ries introduces principles of lean manufacturing to the startup world, showing how to drive a startup-how to steer, when to turn, and when to persevere-and grow a business with maximum acceleration. It is a practical guide for applying lean thinking to your business transformation strategy.

This book explains how to break out of the traditional competitive market space and create new opportunities. It's useful for mentors guiding businesses in developing innovative strategies that lead to business transformation.