Overview
About Innovative Web Solutions
The Manchester-based web design and IT consulting agency aims to provide innovative digital solutions to local businesses and beyond. With a team of experienced professionals, the agency is dedicated to delivering high-quality services tailored to meet the unique needs of each client.
Viability Score
AI-powered assessment of your business model viability
The viability score is a proprietary score based on the business model, market size, SWOT, PESTEL, Porter's Five Forces, and other factors.
Market Size Analysis
Total, serviceable and obtainable market estimations
Industry Insight
The digital solutions industry is rapidly evolving, with an increasing demand for web design and IT consulting services. Local businesses are looking for innovative ways to enhance their online presence and streamline their operations, creating a significant opportunity for agencies like this one to thrive in the market.
Winning Unique Selling Point
"The ability to deliver both creative web designs and bespoke IT solutions tailored to local business needs makes our agency highly appealing to Manchester-based companies seeking personalized services with transformational impact."
Market Size Analysis
Total, serviceable and obtainable market estimations
Viability Score
AI-powered assessment of your business model viability
The viability score is a proprietary score based on the business model, market size, SWOT, PESTEL, Porter's Five Forces, and other factors.
SWOT analysis
Strengths, weaknesses, opportunities, and threats
Strengths
- Strong team of experienced professionals with a diverse skill set
- Proven track record of delivering successful digital solutions
- Strategic partnerships with key industry players
Weaknesses
- Limited brand awareness in the local market
- Relatively small client base compared to competitors
- Dependency on a few key clients for a significant portion of revenue
Opportunities
- Growing demand for digital solutions in the local market
- Expansion opportunities into neighboring regions
- Potential to diversify service offerings to cater to a wider range of clients
Threats
- Intense competition from established agencies in the region
- Rapid technological advancements leading to obsolescence of current solutions
- Economic downturn impacting clients' budgets for digital services
VRIO Analysis
Value, Rarity, Imitability, and Organization
Strong team of experienced professionals
Strategic partnerships with key industry players
Limited brand awareness
PESTEL Analysis
Political, Economic, Social, Technological, Environmental, and Legal factors
Political
- Government regulations impacting data privacy and security
- Changes in tax policies affecting business operations
- Government initiatives promoting digital transformation
Economic
- Fluctuations in currency exchange rates impacting project costs
- Economic downturn leading to reduced client spending on digital services
- Increasing labor costs affecting profitability
Social
- Shift in consumer preferences towards online shopping and digital experiences
- Growing awareness of the importance of cybersecurity
- Increasing demand for personalized digital solutions
Technological
- Rapid advancements in web design and IT technologies
- Emergence of new tools and platforms for digital marketing
- Integration of AI and machine learning in digital solutions
Environmental
- Focus on sustainability and eco-friendly practices in business operations
- Impact of climate change on infrastructure and data centers
- Regulations on e-waste disposal and recycling
Legal
- Compliance with data protection laws such as GDPR
- Intellectual property rights and copyright issues in digital content
- Legal implications of cybersecurity breaches
Porter's Five Forces
Threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitutes, and competitive rivalry
Threat of new entry
Level: Moderate
- Low barriers to entry in the web design and IT consulting industry
- Established agencies with strong brand presence pose a challenge
- Potential for new entrants to disrupt the market with innovative solutions
Threat of substitution
Level: Moderate
- Emergence of DIY website builders as substitutes for custom web design
- In-house IT teams in larger corporations reducing reliance on external consultants
- Competition from freelance web designers and consultants
Supplier power
Level: Low
- Abundance of suppliers for web design and IT services
- Availability of open-source tools and platforms reduces dependency on specific suppliers
- Competitive pricing and quality standards in the supplier market
Buyer power
Level: High
- Clients have access to multiple agencies offering similar services
- Price sensitivity among small and medium-sized businesses
- Clients seek customized solutions at competitive rates
Competitive rivalry
Level: High
- Saturation of the market with numerous agencies offering similar services
- Price wars and discounts to attract clients
- Constant need for innovation to stay ahead of competitors
;%20}%20.cls-1,%20.cls-2%20{%20stroke-width:%200px;%20}%20.cls-2%20{%20fill:%20%23070707;%20}%20%3c/style%3e%3clinearGradient%20id='linear-gradient'%20x1='127.4'%20y1='.6'%20x2='127.4'%20y2='336.62'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20offset='0'%20stop-color='%2300ffa4'/%3e%3cstop%20offset='1'%20stop-color='%23be33ff'/%3e%3c/linearGradient%3e%3c/defs%3e%3cg%20id='Layer_1-2'%20data-name='Layer%201'%3e%3cg%20id='logo_design'%20data-name='logo%20design'%3e%3cpath%20id='logomark'%20class='cls-1'%20d='M244.05,12.56l-67.31,78.64c-6.71,8.9-11.36,19.21-13.71,30.05L73.13,2.42c-1.15-1.53-2.96-2.42-4.87-2.42H6.07C2.71.02,0,2.75,0,6.11v82.23c0,1.33.43,2.62,1.24,3.68l120.09,158.72,1.19,1.58c2.44,3.24,7.31,3.24,9.75,0l1.19-1.58,38.76-51.22c.8-1.06,1.24-2.35,1.24-3.69v-40.7l11.31,14.95c2.44,3.23,7.3,3.23,9.74,0l59.05-78.07c.8-1.06,1.24-2.35,1.24-3.68V16.53c0-5.67-7.06-8.28-10.75-3.97ZM121.33,230.65L12.13,86.31V24.19l109.2,144.3v62.16ZM161.33,193.8l-27.87,36.84v-66.21L18.28,12.13h47l96.05,126.99v54.68ZM242.66,86.31l-53.02,70.09-16.14-21.31c.45-13.14,4.97-26.05,12.9-36.56l56.26-66.65v54.43Z'/%3e%3c/g%3e%3c/g%3e%3c/svg%3e)