Business resources
Influence
Science and Practice - by Robert B. Cialdini
Learn about the science of influence and persuasion, essential for understanding how to effectively connect influencers with startups.
Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You
by Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary
Understand the key principles of platform businesses, to effectively design and manage a platform connecting startups and influencers.
Crushing It!
How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too - by Gary Vaynerchuk
Gain insights on personal branding and social media marketing to better connect with influencers and develop lasting, meaningful partnerships with them.
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