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Dropkickers Incorporated
Dropkickers Incorporated offers a unique service where customers can hire professional dropkickers to execute dropkicks on targets of their choice for a fee. Each transaction is accompanied by a contract that transfers liability to the client in the event of legal consequences or property damage, ensuring a thrilling yet risky experience.

Customer Persona

Introduction

When considering the ideal customer for Dropkickers Incorporated, it's crucial to delve into the unique nature of the service offered. This business caters to a niche market where the expression of frustration or anger is externalized through a physical act performed by a third party. Understanding the psychological and situational factors that drive individuals to use such a service is key. Identifying the motivations, circumstances, and characteristics of potential clients will enable targeted marketing strategies and service customization.

Revengeful Randy

Customer persona #1

Background

Randy is typically someone who has recently experienced a significant personal or professional betrayal. This persona reflects individuals who feel powerless in their current situation and are seeking an unconventional method to express their anger or seek revenge without direct confrontation.

Challenges

  • Finding a legal and safe way to express anger
  • Dealing with betrayal or injustice
  • Seeking closure from a negative experience

Goals

  • To seek revenge or express anger
  • To achieve a sense of justice or closure

Objections

  • Concerns about legality and moral implications
  • Fear of repercussions if the act is traced back

What can you offer

  • A unique, indirect method to express frustration
  • Anonymity and legal safety through contract
  • A sense of justice or closure

Identifiers

  • job title: varies, often in competitive sectors
  • personality traits: impulsive, vengeful, justice-seeking

Demographics

gender: male
age range: 25-40
income: middle to high
education: college degree
location: urban areas

Real quotes

"I just want them to feel a fraction of what I felt."

"It's not about the money, it's about sending a message."

Prankster Pete

Customer persona #2

Background

Pete represents individuals looking for a unique and memorable way to prank friends or family. This persona is driven by a desire for humor, shock value, and social media virality, rather than malice.

Challenges

  • Finding new and unique pranks
  • Ensuring the prank is safe and legal
  • Creating a memorable experience

Goals

  • To execute a unique and memorable prank
  • To gain social recognition or virality

Objections

  • Concerns about the prank going too far
  • Worries about the cost

What can you offer

  • A novel and unforgettable prank experience
  • Safety and legality through careful planning and contracts
  • Potential for social media virality

Identifiers

  • job title: often in creative or entertainment fields
  • personality traits: humorous, adventurous, social media savvy

Demographics

gender: male/female
age range: 18-35
income: middle
education: some college
location: urban/suburban areas

Real quotes

"This is going to be epic!"

"Wait till they see what I've got planned."