Business resources
The Lean Startup
How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - by Eric Ries
Learn how to adapt and adjust your business quickly, essential for success in a disruptive, high-risk business like Dropkickers.
Contagious
Why Things Catch On - by Jonah Berger
Master the art of making your business go viral, generating buzz, and attracting customers for your unique service.
Secrets of Power Negotiating
Inside Secrets from a Master Negotiator : Updated for the 21st Century - by Roger Dawson
Develop effective negotiation skills to navigate contracts, legal issues, and potential conflicts that might arise in the Dropkickers business model.
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